Why I Love Facebook?

There are a few reasons why I really like Facebook. A lot of these reasons are simply never covered by other people.









Reason #1 : Growing + Huge Number of Users
The first and biggest reason is because Facebook is growing at a steady rate and it's appears as though it won't be stopping anytime soon.

As you can see Facebook is getting up to nearly 600 million active users. That's almost double the population of United States of America.

That's pretty crazy. And what's even crazier is that these are ACTIVE users meaning they don't just have accounts, they have accounts they go on at least a few times a week.

Reason #2: International Traffic
The second great thing I like about Facebook is kind of implied by the graph above. If there are 600 MILLION active users there must be a lot of people outside the United States that are on Facebook (since the US alone has just 330 million people).

This is really important as you’ll come to understand as we go through this article together.

The reality is your bid pricing will ALWAYS be higher in the United States. Almost always your Adwords costs will be double if you’re targeting the United States as opposed to say Canada or the UK. And the same is true with Facebook.

But most Adwords advertisers are forced into targeting the US because their simply isn’t enough traffic outside the US. But with Facebook that isn’t the case at all.

There are literally millions of people you can target for dirt cheap that will buy your stuff like crazy (outside the US). And we’ll, of course, go over who to target, where to target, and all that good stuff.

But for now remember a BIG reason we love Facebook is that there is traffic from all over the world.

Reason #3: Facebook has 10x fewer Advertisers than Google
Third reason we love Facebook is the competition. Although more people are
coming to Facebook most people simply DON’T know how to use it properly.

Most people struggle with the concepts we’ll be going over in this very chapter about what makes Facebook different than other advertising platforms.

But even with the odd influx of new advertisers Facebook still has at least ten times fewer advertisers than Adwords. And the reality is Facebook has MORE traffic than Google.

Reason #4: Insane Targeting Abilities
Fourth reason we love Facebook is because of its targeting capabilities. Never before in internet marketing have we been to so easily target a certain type of people who like certain things.

Being able to target on an age, keyword, and occupation level (just to name a few) is a huge advantage and those that use these parameters are going to do really well.

And targeting is something we will be going over A LOT in this course – because if you don’t get it right chances are you’ll be leaving money on the table.

There is one “negative” with Facebook though...
It can’t all be great news, right? ;-)

The negative with Facebook is that ads can be tough to get approved if you don’t follow the guidelines. Now don’t worry – we’ll show you exactly how to get around these guidelines and get your ads though.

But know that their “ad approval team”, which is nothing more than a bunch of college kids pressing the green (approved) or red (disapproved) button, have total control over your ads.

And those are the main reasons - and the one reason I don’t - love Facebook advertising and why NOW is the time for you to get started.