Facebook's recent shift from Fan Pages to Timelines, are really big news for small business owners. Facebook Timeline is a new way of presenting yourself on Facebook. It's a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story.
For business owner, finding the time to utilize this new format is quite difficult. How do you keep up with social media trends or take advantage of new services and still have time to finish your to long "to do" list?
Spending time to focus on Facebook marketing, lets say an hour each week, you can take advantage of the new format and put your Facebook Business Timeline to work for you. Optimizing the fan page should be your first priority and We have a few tips for doing that. Feel free to use this information to slowly transform your current Business Timeline that can help transform your social media marketing efforts.
Facebook Timeline Optimization Tips
Two simple and significant ways to maximize YOUR Timelines center around the images you select to use for your cover and profile. A Timeline cover image is your chance to tell the world what your business is all about. If chosen correctly, can help you capture the attention of potential clients.
Tip #1: Few important things to consider When choosing a Cover photo:
1. The Timeline cover image is 851 X 351 pixels and there are some very specific rules about what you can put on it, or more specifically, what you cannot put on it.
2.Your cover photo must capture what your business is. If you are selling weight management product, simply put appropriate photo of slimming model photo.The goal is to visually capture a snapshot of who you are and what you do.
3. It needs to emotionally express the feeling of the product benefit and tell your story. Think about some of the cover pictures you have seen.
4. Follow Facebook cover guidelines. The cover photo is affectionately known as "the land of no". Facebook has a whole list of things that you may not include on your cover photo so be sure to follow their rules to avoid having your Timeline shut down.
Tip #2: Make your profile picture work for you:
1. It's the best tactics to make your profile picture is action oriented. This the icon where Facebook community sees every time you post. Use an image that encourages your friends, followers and potential customer to click on it.
2. Add a call to action. Most of Facebook owner are really clicking on profile photos and also add comments. If you put an engaging profile photos and your potential client will saw instructions on how to get more information after the click on it. They will connect to your web site/sales page, or learn more about you or your services and convertion rate will be increase.
By making these 2 simple changes to your profile you are already on your way to getting more from your social media efforts.
Tip #3: Engage your visitors:
1. Talk to your visitors. Facebook is social media platform and turning people into fans means engaging with them. Every post or your latest blog entry should be followed by respond to their comment and be sure to include their name in the response. Talk to them and make it personal.
2. Create a community. According to the research firm Razorfish, the #1 reason fans like a page on Facebook is to gain access to exclusive content, promotions and deals. So give them a reason to 'like' you! Use those tabs at the top of the page to 'friend-gate' information. This way only the people who've liked your page can access it. It's a great place to post special deals, 'fan only' info, and other things that let your fans know you appreciate them and they're considered insiders.
I hope with this new Facebook Timeline design and few tips above, small business owner have more room to higlight their products, interact with and support their customer, and market to target audiences much more efficiently and effectively.
No comments:
Post a Comment